Searchable content is the key to getting more views on your blog of YouTube video.
The number one search engine is Google followed by YouTube which is owned by Google.
The key to more views to your YouTube channel comes from creating searchable content and content that is in demand.
In order to create content that people are searching for you need to do some research to find out what people are looking for and what problems they need to have solved.
– Edward Fielding
Here are some tools useful for researching and determining in demand searchable content.
Tools for Finding In Demand Searchable Content
- Keywords Everywhere – “Keywords Everywhere” which is a free add-on form the Chrome web browser which shows how many searches are done for any particular keyword.
- Tube Buddy – TubeBuddy’s channel management browser plugin helps content creators, brands, and networks save time and grow their brands directly from within YouTube.
Making Your Content Search Friendly
After you’ve created your content, you have to make it search friendly by creating good TITLES, KEYWORDS and TAGS.
Be sure to include the main keyword in your title and make it close to the front of the title. Google gives weight to the order of words.
Also include a description and be sure to use the main keyword in the first sentence of your description.
And of course, include the keyword in your list of tags.
Use Eye Catching Thumbnails
The thumbnail for your YouTube video ultimately determines if the user will pick your video over another one that pops up in the search results.
Create a thumbnail that matches your content and keyword. Don’t bother trying to trick users into watching content that doesn’t match their search, YouTube will penalize you for views who click and then go away quickly.
Add Captions
Captions are another way to add text to your videos and text is what Google needs in order to index your video. The more relevant text you can attach to your video, the more searchable it becomes.
Adding a text script to your video also makes it more accessible to more people and Google likes this – the more accessible, the higher it will rank.
Rev.com is a tool for adding captions to videos.
Cards and End Screens
Using cards and end screens is another way to make your videos more searchable for YouTube and Google.
The goal is to get the viewer to watch one of your videos and then watch another one right after it. YouTube rewards you for creating “binge” watchers.
Something to consider when creating videos also – for example creating a series on a certain topic will lead to more
Create Engaging Content
Ultimately the key to success on YouTube is to create engaging content. No one wants to watch boring videos and they will leave quickly if your content is not engaging. YouTube notices and will lower the ranking of your video.
Create a good “hook” in the first ten seconds to grab the viewers attention. Like in a newspaper story, use the first few seconds to tell the viewer what to expect in the coming video.
Then add a quick intro to show the viewer what kind of content you are providing with your channel. Think of the intro as an introduction to someone perhaps viewing your content for the first time. Not so long that it bores fans but long enough to inform new comers.
Between the hook and the intro, you’ve set the stage with the viewer and gotten them in the mood to sit down and watch your content.