Above: Supermarket Series by Edward Fielding
Does your marketing strategy involve a lot of shouting?
Are you trying to hit your potential buyer over the head with a caveman club hoping to drag them by the hair into the shopping cart?
As fellow social media user, I’ve been subjected to some of these “pitches” on Linkin, Facebook and Twitter.
“Lookee Lookee”, “Buy Buy” or simply a link with nothing else.
Why am I going to click on some link? Just because it appears? Why am I going to look at some endless stream of “New Uploads”?
Do you know me? Do you know what interests me? Have you even introduced yourself?
Are you just rude and crass? Are you the online version of a circus barker or peanut saleman at a ball game?
Let’s tone it down a bit and try a little subtley. Keep in mind that communication is a two-way street.
Effective marketing is no longer about telling your audience how their life is incomplete unless they buy whatever it is you want them to buy.
Today’s marketing is much more meaningful. It’s about educating your audience, helping them understand their own challenges, and offering paths to improved results.
Today’s most effective marketers are more than willing to give before ever asking for anything in return.
Give your audience a reason to care about what it is you are presenting.
Give them something of value. Information they seek, a solution to their problems. Peak their interest. Draw them in before hitting them over the head with a request for purchase.