People can not buy your artwork if they don’t see it. Stop playing hide and seek with your potential art buyers, learn to be found.
If you sell your artwork online, this means making it easier for potential buyers to find your work through the tool and applications they use every day – Facebook, Instagram, Google and Pinterest.
They say that photographs are worth a thousands words, but images are difficult to search for because there are no words.
Images i.e. your artwork, has to be surrounded by relevant words that describe the artwork to people who might be searching for your artwork.
Context needs to be placed around your images to give search engines like Google some kind of hint to what your images are all about.
“But I just want to create art!”
If that’s the case, then fine. Create art and let it stack up in the garage, attic, closets and storage units. But the moment you decide you want to sell your hard work for hard cash, you need to know how to market yourself.
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