Great vacations rentals typically have one or two elements that make them fantastically competitive, rarely does anyone place hit all the marks.
After all the elements of a great stay include quality bedding for a good night’s sleep, location, proximity to various activities, plenty of space for guests, value for the money and a stunning decor. Usually in the world of compromise i.e. reality, you only get to pick two or three elements.
A great price but lesser location. Or great location but less space. Or great night sleep but a drive to the city.
One thing an AirBnB or Uber host can do to overcome some limitations and perhaps charge a higher price for their short term rental property is provide exciting decor.
Great decor starts with great furniture from the bed to a comfy couch to a beautiful eating area. Complementing the furniture is artfully selected wall decor. Artwork can really set the mood for any vacation rental.
But location should dictate the wall art. Don’t make the mistake of making wall art too personal. No family photos or photographs of your other house. No photographs of your favorite pet or animal. Keep things neutral but will character to set your place apart from the competition.
Taking the station wagon down to the local national chain home furnishings store to buy a carload of made in China artwork that everyone has seen or even purchased for their own home is not right idea.
You want to surprise and delight your guests. If you have a place right in the thick of things, decorate with local scenes that will give your guests ideas of where they can do.
Think about the hotel and motel rooms you might have enjoyed on vacation. The best ones get you excited to go out and explore the area.
Local beach scenes, tourist sites, and views are all appropriate for vacation rentals located near these attractions.
Now if your location is not too close to a specific location, you probably should opt for some more generic artwork – flowers, abstract art and such. You don’t want to remind people how far away from certain attractions your place is – for example don’t put up a bunch of Disney artwork if you are two hours away from Orlando.
Location is one of the main aspects renters use to pick an AirBnB vacation rental. If you are downtown in a city, show it off on your walls. If you are two steps from a beach, highlight that advantage on your walls. After all the interior photos of your vacation rental can be used to reinforce your location if the wall decor reflects your location. Leave the generic artwork for the competition.
Stand out from the pack by sourcing local art from local artists about the location.